No added fragrance. No added dyes.
Skip the perfume and added colour. Keep the focus on the job your dish soap is here to do.
SOLID DISH SOAP · INSPIRED BY COSTA RICA
Made for everything dinner leaves behind.
Our idea: grease-fighting solid dish soap with no added fragrance or dyes, in a reusable steel tub. We’re developing and testing the formula and format.
For the plates you eat from. Every single day.
THE EVERYDAY ESSENTIALFirm soap. A wide opening. A place by your sink.
No added fragranceNo added dyesFirm solid soap
THE PURA SIMPLE STANDARD
A lot goes into what we leave out.
The dishes you eat from deserve a thoughtful clean. Start with purposeful ingredients, leave out added perfume and colour, and make the everyday routine feel effortless.
Built for a clean rinse.
Grease off. Dishes rinsed. Back to your day. A clean finish is at the heart of our approach to everyday washing.
A firm soap. A familiar routine.
Wet your regular sponge and swipe the wide surface. The soap stays in its steel tub, ready for the next meal.
OUR FORMULATION GOAL
A familiar routine. A thoughtful formula.
We’re working toward firm dish soap with no added fragrance or dyes, designed for a reusable steel tub. The finished formula and performance still need testing. A comparison with Axion will follow once we have samples and verified ingredient information.
Wet. Swipe. Wash.
The familiar sponge. A different kind of soap.
- 01
Wet your sponge.
Start with an ordinary damp kitchen sponge. No special tool required.
- 02
Swipe the surface.
A few passes across the firm soap load your sponge. Return for more as you need it.
- 03
Wash. Rinse. Done.
Wash your dishes by hand and rinse thoroughly. Pour excess water from the tub and let the surface dry.
FROM OUR SINK IN COSTA RICA
Bring a little Costa Rica to your kitchen.
Living in Costa Rica changed the way we did the dishes. A tub of solid soap, a wet sponge, a few swipes. Once it became part of our day, the routine just made sense.
Pura Simple brings that everyday idea to your sink—with a thoughtful format and a container you’ll be happy to leave on the counter.
YOUR SINK, UPGRADED
Meet your new everyday soap.
Pura Simple solid dish soap pairs a firm soap surface with a wide steel tub. Keep it beside the sink. Reach for it after the meals worth making.
For the dishes you use. And the counter you see every day.
A few things worth knowing.
Is it a loose bar of soap?
No. Pura Simple is firm solid dish soap held inside a wide tub. The soap stays in the container while you load your sponge.
Can I use my regular kitchen sponge?
Yes. Start with a damp sponge and swipe it across the soap surface. Wash and rinse your dishes as usual.
How should I store it between washes?
Pour away excess water and allow the soap surface to dry. Keep your wet sponge out of the tub when you’re finished.
How long will a tub last?
That depends on how often you wash, how much soap you use, and how you store it. Start with a few swipes and reload your sponge as needed.
Can I put it in the dishwasher?
No. Pura Simple is for washing dishes by hand. Use a detergent made for your machine in an automatic dishwasher.
A WORK IN PROGRESS
Made to share the idea.
This page shows the Pura Simple concept. Imagery and film are illustrative. Formula, product size, pricing and availability are not final, and orders are not open.